A trusted buying and merchandising consultant for retail businesses

How I became a Buying and Merchandising Consultant

My name is Heather, and I am the founder of HW Retail Solutions. I have many (too many!) years experience in retail, where I have worked for Racing Green, Debenhams, John Lewis and Not on the High Street. A great mix of retailers across all sectors which has given me great insight across so many product areas, brand launches and range lifecycles.

I have expertise across bricks and mortar, mail order as well as ecommerce marketplaces, where I have specialised in fields from Distribution, Buying and Merchandising as well as Ecommerce curation. But one thing has remained consistent, and that’s my love of products and supporting brands to become the best they can be.

Heather Wren Buying and Merchandising consultant. Expert in digital trading for small brand businesses

I realised that throughout all my working life I had built relationships particularly with brands and would assess all avenues to build them to deliver sales and profit, along with building brand longevity and credibility within the market.

This has become the heart of who I am. I’m interested in getting to know you,  understanding your business and bringing a commercial and expert point of view to any challenges you have. 

I have always valued feedback with candour, bringing a friendly atmosphere to work and empowering teams to thrive. I bring all of these values into my consultancy work.

Get in contact to explore the benefits of a buying and merchandising consultant in your business.

Some other interesting things about me….

  • I’m married with 2 daughters, living in Chelmsford, Essex.
  • I feel at home with analytics and great products. It’s a match made in heaven ! 
  • I love Jewellery and Shoes (obsessed!).
  • I enjoy lots of creative hobbies including floristry, gardening and painting and have taken courses in all of these to perfect my skills !
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